A Thirsk-based furniture maker is showcasing the impact of digital innovation as the Made Smarter Yorkshire and Humber programme returns for its fourth year.
Treske, known for its bespoke furniture, has strengthened its growth ambitions with support from the programme, which helps manufacturing SMEs adopt new technologies and improve productivity. With guidance from Teesside University, Treske brought together fragmented customer data into a single, CRM-ready system, accelerating its digital sales approach.
The result has been quicker decision-making, better use of data and a stronger platform for future growth.
Made Smarter offers fully funded support tailored to each business, from developing digital skills and leadership to shaping innovation strategies. Open to manufacturers at any stage of their digital journey, the programme connects firms with expert advice and industry specialists.
Businesses across the region are now being encouraged to find out how the programme can support their next phase of growth.
